Nigo keepin’ it fresh like raw fish

7 12 2007

Photo by Jeff Minton for Portfolio

Portfolio magazine did a feature on Nigo, the ultra-rich creator of A Bathing Ape clothing brand. I blog for once in awhile, and I was surprised to find that they would cover Nigo. The magazine tends to be a little “bougie” but apparently someone there thought this was important enough to give it a lot of space in the magazine.

Nigo, whose real name is Tomoaki Nagao, is at a crossroads in his career. He can either be a sellout and make Bape a much more international brand by opening more stores and pursuing other lucrative projects (Bape cologne? Bape sports drink? Bape condoms maybe?) or he could make the line more exclusive and go back to his Japanese underground roots.

The secret to Nigo’s success is that he fights to keep Bape fresh “as in raw-fish-in-a-refrigerated-case fresh. The clothes and footwear are intended to be seen as perishable; rare; manufactured that morning, perhaps; and presented for you in a sushi-bar-style display.”

Read more after the jump!


New posters and more than 2,000 page views!

3 12 2007

Hey, everyone! This is a busy few weeks for me because of finals. I just wanted to thank you again for your continued support. Black Otaku has more than 2,000 page views! To show my appreciation I want to share with you some recent additions to my cinder-box apartment I call a dorm.

I don’t normally buy things online, but I decided to give it the old college try when I discovered that Giant Robot has a pretty rad online store. I suggest you go take a look at what they are selling. There were a lot of products to pick from. I’ve kinda gotten into this art phase where I am really interested in prints and posters by emerging artists. Looky what I got!

Read more after the jump!

Tokyo Goes Uptown

4 10 2007


Uptown magazine is running a four-page feature on Tokyo in their current issue (with Alicia Keys on the cover). Writer Elizabeth Clara Brown gives the rundown on a few places to stay and other local treasures. Brown is relocating from Japan to California.

I like the fact that a black lifestyle magazine is taking the initiative to feature Tokyo, which I personally feel is the perfect international destination for some R&R, but I wish Brown gave readers more of how it feels to be black in an Asian country. I heard that there are hardly any black people in Japan. People actually run up to you in the streets and ask to take a picture with you. She could have went more into how it is being a tourist or living there and if she was able to meet more black people. I want to know more about how long she lived there for and what was she doing. Everything else she talks about I could read in a tourist book.

SIDE NOTE: I am really digging how magazines are making their publications available online. Uptown gets a serious TWO THUMBS UP for their new web edition. It’s easy to navigate, and I can even search the whole magazine for keywords and then click to be transported to the page. Gotta luv it! 


I just simply type a keyword such as “Tokyo” into search, click on the word in the reference that I want, and woolah! I am directed to the page I want. Isn’t life grand?

Fader Magazine web site iz dat ish!!!

2 09 2007

Man, I must have been totally sleeping on Fader mag’s web site. Dat iz my ish fo’ sho now! You can listen to new, unreleased or leaked music. There are exclusive photos and videos from events around the country (mainly CA and NYC). Blog is updated with actual interesting info (which is hard to find in the blogosphere nowadays). I’m sure they will have info on where to get some of Lupe’s Righteous Kung Fu merchandise whenever he gets it off the ground. Also Fader is the first magazine to be available in its entirety on iTunes. What more could you want????

Well, they could use a forum or a comments function. It’s kinda cocky of them not to let people respond or ask questions about what they have up on the site.

It has almost been a year since the magazine launched Fader Japan. Japanese publishing company, Blues Interaction  Inc., puts out six issues a year. I wish they had an English translation of that site. Why don’t people make web sites easier for users around the world to understand them? I can’t be the only non-Japanese speaking reader who wants to know what’s popping in Japan.