Japan Fashion Week 2007

16 09 2007

I know I am posting this kinda late, but from Aug. 29th to September 5th, Tokyo was all a glow for the 5th Japan Fashion Week at Tokyo’s Midtown Hall. Designers previewed their Spring/Summer collections for ’08. The Japanese try not to step on anybody’s toes, JFW spring/summer collection is held before major fashion shows around the world in September but autumn/winter show is held after them in March. The cool thing about JFW is that the clothes actually look wearable – you know minus the polystar afro.


mercibeaucoup,    GUT’S DYNAMITE CABARETS   doho

kami1.jpg  musports1.jpg dress1.jpg



YLANG YLANG   mercibeaucoup,   garconshinois

I like that the management of the JFW consider the event as a way to advance Japan as a culture powerhouse. That’s the Japanese for you, never satisifed with what they have already achieved, always humbly trying to advance in new areas. It’s refreshing especially in the pompous, overly-hyped, fashion world (think Paris, NYC, Milan). Not that I’m a fashion expert, but who doesn’t cheer on the new boys on the block. Plus it looks like a lot of fun.

The official JFW 2007 web site says:

“JFW in TOKYO aims to enhance Tokyo as a base of on business by achieving the following three goals”

1. To create a gateway into the world’s fashion industry forfashiyoung designers

2. To be the center of the cooperation among “Designers” – (Creativity) , “Manufacturers” – (Craftsmanship) , and “Apparel and retail industry” (Trading)

3. To make Tokyo the most fashionable and exciting city

Since the launch of JFW in 2005, Tokyo Collection has gotten a serious upgrade in the past two years. Don’t sleep on this fashion event because it looks like it will only get better.




One response

17 09 2007

Too many photos in this one, I think. Perhaps the chance to link off to a slideshow on your site. Use it as a chance to introduce your readers to related music, too?

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